New website, new design and a fresh brand message

EP Power Minerals makes Supplementary Cementitious Materials (SCMs) available – worldwide. The aim of our new website is to showcase this expertise and present our company as a reliable partner to the construction industry, including internationally. The launch of the website is accompanied by a completely new brand communication.

With local roots and an international network, EP Power Minerals is there to supply customers all over the world with fly ash, granulated blast furnace slag and other materials for the production of cement and concrete – by our companies with sites in Europe, Asia and America.

The products help to reduce CO2 emissions and conserve resources. At the same time, they improve the quality of the concrete and ensure good durability of the building.

New claim focusses on sustainable partnerships

For EP Power Minerals, reliability, availability, internationality, and expertise are important attributes – this is now reflected in the new brand claim "We care for a solid future“. Sarah Höfer, Head of Marketing and Communication, explains: "With the fresh claim, we are also showing how important long-term, solid relationships with partners and customers are to EP Power Minerals." She symbolically builds a bridge to the construction industry: "In a constantly changing world, EP Power Minerals strives to build these partnerships on a solid foundation and ensure the long-term availability of our products despite volatile markets. You can rely on us as experienced experts."

A red line that connects

To emphasize the togetherness between producers, customers, and resources worldwide, a new design element connects content on the website. The red line demonstrates closeness and cooperation across borders and is primarily used together with the brand claim and core messages. Nils Jansen, Head of BU Cementitious Materials, on the new brand communication:

We already changed the name of our business unit a few months ago. With the launch of the website, we are now taking the next logical step.
Nils Jansen
Head of BU Cementitious Materials

Website is being continuously expanded

The website has been online since December 14, 2023. "We still have a lot of ideas and will continue to expand and develop the site together with the marketing team in order to do justice to our growing international business with new target groups and the broadening product portfolio," explains Nils Jansen.